Action creation in the product
Growblocks allows users to see their entire funnel data (e.g. Inbound traffic, Outbound traffic, Conversion rates etc.) in one place. In order to make a yearly revenue plan, companies can create actions that affect those metrics. For example, you can create an action that simulates the effect of a marketing campaign on revenue.
Task
Redesign the action creation flow to be more intuitive and clear.
My Role
UX/UI Design · Developer handover
Team
Placeholder — describe the team.
Users don't find the feature intuitive
After talking to customers and internal experts, it turned out there is a number of usability problems with the feature.
Disconnected design
The user input and the graphs representing the data being manipulated are disconnected. On top of that there was a lot of visual clutter and complexity.
Confusing interface
Many users reported a lack of clarity around the meaning of the interface and how the actions performed by the users will influence the data that they manipulate.
No before and after
After you have performed the action there was no way to see the comparison of before and after. In many cases it was hard to say if there was any change at all.
Final Design
Handover details
Empty states
Empty states give an opportunity to guide the user through complexity, limiting choices and visual clutter.
Responsive design
Some elements are fixed, some are flexible. Documentation helps to convey the intention to the developers.
Precise description
In complex designs with lots of edge cases, data and defaults — proper communication and transparency is key.
Logic diagrams and user flows
Logic diagrams can help to create a shared understanding of what happens in different scenarios.
